Case Study: Tools-Warehouse achieves personalized, professionally designed, high‑deliverability email campaigns with axisfirst

Tools-Warehouse - Customer Case Study

Tools-Warehouse, an online retailer with more than 30,000 power and hand tools, wanted to start sending regular monthly offer emails using their existing axis diplomat/axis vMerchant platform but lacked in-house design skills and needed emails that were personalised, broadly readable (Outlook, Gmail, smartphones, etc.), easy to generate and maximised for deliverability. They engaged axisfirst to provide email design and integration services to meet these requirements.

axisfirst built a professionally designed email template hosted on the axis vMerchant site so axis diplomat can automatically populate messages with up-to-date product data (Special Offer/Featured items, descriptions, prices, images) and use the CMS to edit intro text; the Send eMailshot function then personalises each message (e.g., replacing {Salutation} with the recipient’s name) and sends via a Dyn third‑party mail server to maximise deliverability (service from about $3/month). The result is a low-effort, professional, personalised monthly campaign with current product content, wide client compatibility and improved deliverability enabled by axisfirst.

Tools-Warehouse