Case Study: BBS Ltd achieves automated eCommerce growth and reduced order-processing costs with axisfirst (axis vMerchant/axis diplomat)

BBS Ltd - Customer Case Study

BBS Ltd, a UK supplier of Magimix food processors and a global specialist in replacement parts for retail and wholesale customers, faced the challenge of moving a largely telephone- and fax-based order operation into eCommerce while retaining customer-specific pricing and efficient order processing. They were long-term users of axis diplomat and relied on its Mail Order Processing Module with integrated credit card and postcode database functionality, and needed a solution that preserved their existing data and workflows.

axisfirst implemented an integrated eCommerce solution by connecting axis vMerchant to BBS Ltd’s existing axis diplomat system, enabling an automatically generated online catalogue, customer-specific pricing, and orders imported directly into axis diplomat without re-keying. The result, according to BBS Ltd, was appreciable business growth with no additional order-processing staff required, a significant share of trade orders now arriving via the website, and substantially reduced operator intervention and overhead.

BBS Ltd

Pat Frost

Financial Director