Case Study: West Kowloon Cultural District boosts engagement and conversions with Axis12

West Kowloon Cultural District cuts bounce rate from 25% to 4% with Axis12

The West Kowloon Cultural District, a collection of world-class arts and cultural venues in Hong Kong, faced the challenge of creating a cohesive digital experience for its diverse visitors. Their website needed to reflect the unique atmosphere of Hong Kong, present a wide variety of event bookings with complex purchase paths, and handle extremely high traffic for popular shows that sell out in minutes. Axis12 was engaged to design and build a solution to meet these needs.

Axis12 implemented a detailed content strategy centered around progressive discovery and built highly customized purchase paths integrated with the SISTIC ticketing system. To manage high demand, they introduced automated seat selection and used Queue IT to handle traffic. The solution significantly improved performance, reducing bounce rates from 25% to 4% and increasing page views per session by 40% and session duration by 30%, which resulted in increased conversions for the client.

West Kowloon Cultural District