Case Study: Covent Garden modernises its online brand and boosts retention with Axis12

Covent Garden improves retention rates and launches pages in weeks with Axis12

Covent Garden, a major London shopping and dining destination, wanted to modernize its online platform to build a stronger brand and better showcase its tenants. The challenge was to complete this project with limited editorial resources, specifically just one part-time content editor. Axis12 was engaged to handle the digital transformation.

Axis12 implemented an incremental migration strategy, moving the site from Drupal 7 to Drupal 8 in stages to avoid overwhelming the client's small team. This approach allowed new pages to go live in weeks instead of months. The solution, developed in partnership with a brand agency, successfully created a new high-end online identity for Covent Garden. The results included significantly increased retention rates, maximized efficiency for the editorial team, and greater exposure for both Covent Garden and its tenants.

Covent Garden