Case Study: Yieldstreet achieves stronger global internal communications with Axios HQ

YieldStreet boosts internal comms engagement with Axios HQ, hitting an 80% open rate

YieldStreet, a global FinTech firm, faced the challenge of connecting its international workforce and overcoming departmental silos. Their mix of communication channels led to gaps in engagement, and they needed a more compelling way to share updates to keep employees informed and aligned. To solve this, they turned to the vendor Axios HQ and its internal comms platform.

By implementing Axios HQ, YieldStreet created "The Yieldstreeter," a consistent monthly newsletter built on the Smart Brevity format. This solution from Axios HQ streamlined content creation and approvals. The results were an 80% open rate, enhanced company-wide alignment, and a cultural ripple effect that sparked meaningful conversations and recognition among employees.

YieldStreet