Case Study: Yahoo strengthens internal communications and employee engagement with Axios HQ

Yahoo boosts internal comms engagement with Axios HQ, hitting 72% open rates

Yahoo faced a significant challenge when it spun out from Verizon in 2021, needing to build a new internal communications strategy from the ground up. The company had to reinvigorate its culture, deliver strategic changes transparently, and modernize its communication for a global employee base. To address this, Yahoo turned to the vendor Axios HQ and its platform to create a centralized, engaging channel for company updates.

Using Axios HQ, Yahoo launched strategic newsletters including "The Weekly Download" and "Manager Memo." This solution delivered impressive results, including a 72% open rate and an 8% click-through rate. Employee surveys showed greater understanding of the company's direction and increased trust in leadership. The vendor Axios HQ helped Yahoo earn the 2025 Best-in-Class award for Employee Comms Team of the Year.

Yahoo