Case Study: Takeda modernizes global storytelling and sharpens communications with Axios HQ

The tool Takeda uses to modernize its storytelling

Takeda, a 240 year-old pharmaceutical company with 52,000 global employees, faced a challenge in modernizing its internal and external communications. The organization struggled with competing priorities and overly long content, needing a solution that was both transformational and scalable. The company turned to vendor Axios HQ and its Smart Brevity framework to address this.

Axios HQ implemented its solution through a series of bespoke writing workshops for Takeda's global communications teams, teaching the tenets of Smart Brevity to create powerful stories. The vendor's software platform was then used to draft and edit these communications. The result was a total change in Takeda's content approach, with internal reports of employees more frequently repeating key messages back to the communications team, indicating improved clarity and message retention.

Takeda

Susannah Wesley-Ahlschwede

Head of Global Internal Communications