Case Study: NCAA builds a more connected workforce with Axios HQ

NCAA boosts open rates 35% with Axios HQ

The NCAA faced a challenge with its internal communications, as its daily newsletter was delivered in a repetitive, corporate tone. Seeking to modernize, the organization wanted to create a more engaging and accessible weekly cadence to build a stronger sense of connection across its distributed workforce. They turned to the vendor Axios HQ and its Smart Brevity method for a solution.

Using Axios HQ, the NCAA launched a new weekly newsletter called The Disk. This solution streamlined announcements into a scannable, conversational format and incorporated staff spotlights. As a result, the NCAA saw a 35% increase in open rates, with some editions exceeding 70%. The newsletter also successfully highlighted over 250 staff members, significantly strengthening team connections and engagement across the organization.

NCAA