Case Study: Nasdaq builds a smarter, more connected global workforce with Axios HQ

NASDAQ boosts newsletter open rates by 12% with Axios HQ

NASDAQ, a global technology company serving capital markets, faced a challenge with an outdated and fragmented internal communications model. Their manually built Outlook newsletters lacked consistency and were often ignored by employees, failing to engage the global workforce. NASDAQ partnered with vendor Axios HQ to modernize its strategy and scale its operations.

The solution implemented by Axios HQ involved reimagining NASDAQ's newsletter program using Smart Brevity principles. This included three core global newsletters sent at optimized local times. The results were significant, with regionalized sends boosting readership by 12% and targeted project newsletters achieving up to 97% open rates. Vendor Axios HQ enabled NASDAQ to drive global alignment, enable transparency, and boost employee engagement across the organization.

NASDAQ