Case Study: Investment Company Institute turns its newsletter into a must-read daily briefing with Axios HQ

ICI turns its newsletter into a daily briefing for 25,000+ readers with Axios HQ

The Investment Company Institute (ICI) faced the challenge of modernizing its outdated, fragmented daily news communication to members. They needed a more modern, effective, and user-friendly platform to replace their reliance on Outlook clippings and physical papers. To address this, they partnered with vendor Axios HQ.

Using the Axios HQ platform and its Smart Brevity method, ICI launched the "ICI Daily" newsletter. This solution transformed their communication, leading to a massive spike in engagement and an organic subscriber base of nearly 25,000 industry professionals and policymakers. The newsletter became a must-read resource, with strong member retention and proactive sign-ups, proving its essential value to the community.

Investment Company Institute (ici)