Case Study: WeightWatchers scales global internal communications with Axios HQ

How WeightWatchers uses Axios HQ to scale their communications globally

WeightWatchers faced a challenge with its internal communications, which were overwhelming and inconsistent across its global team. The company needed a direct and unified method to keep its 5,000 employees informed and engaged. To address this, they turned to the vendor Axios HQ and its Smart Brevity® service to overhaul their comms strategy.

The solution involved using Axios HQ to create clear, succinct newsletters like "The Bite" and "On Point." This provided a scalable and consistent format for sharing critical updates. The result was highly successful, with open rates reaching as high as 80% and employees reporting that the communications were invaluable. Axios HQ enabled WeightWatchers to efficiently scale their messaging globally, earning them Axios HQ's 2024 Best-in-Class award for Best All-Staff.

Weightwatchers

Anna Paskow

Employee Experience Senior Lead