Case Study: University of South Carolina boosts campus communication with Axios HQ Smart Brevity

How University of South Carolina uses Smart Brevity to keep its campus connected

The University of South Carolina's communications team faced the challenge of efficiently and scalably sharing essential news with its campus. They needed a way to streamline their high volume of updates, from newsletters to feature stories, to save time and cut through the noise. They turned to Axios HQ for its Smart Brevity training and editing services.

Axios HQ provided in-depth Smart Brevity training and one-on-one editing support to help the university revamp its key newsletters. This solution led to a nearly 10 percentage point increase in open rates. The university's editors fully embraced the new style, which simplified their writing and editing process, making it quicker to communicate what matters.

University of South Carolina

Melissa Spring

Manager of Strategic Projects