Case Study: Trade Coffee keeps staff connected with weekly async updates using Axios HQ

How Trade Coffee uses a weekly async update to keep its staff connected

Trade Coffee, a growing subscription coffee company, faced the challenge of keeping its rapidly scaling, hybrid workforce connected and informed. A young management team needed a structured and transparent method to communicate company decisions asynchronously. They turned to the vendor Axios HQ to implement its platform for internal communications.

By using Axios HQ to create a weekly all-staff email, Trade Coffee consolidated crucial updates on news, product launches, and marketing. This solution provided staff with digestible information, leading to high employee satisfaction; the update consistently ranked in the "Continue" category of internal feedback surveys. Axios HQ provided the structure for efficient, measured communication that kept the entire team in sync.

Trade Coffee

Mike Lackman

Chief Executive Officer