Case Study: City of Austin boosts open rates 150% with Axios HQ

How the City of Austin's open rates boomed 150%

The City of Austin needed a modern and effective way for its mayor to communicate directly with constituents and share council meeting recaps with the media. Their challenges included a clunky internal system and a need for concise communication that could still accommodate the mayor's long-form style. They turned to the vendor Axios HQ for a solution to streamline their process.

By implementing Axios HQ, the city's communications team was able to draft, edit, and send the mayor’s weekly updates efficiently. The platform helped them adopt a principle of Smart Brevity, making their messages more engaging. This resulted in a measurable 150% boom in open rates for their communications.

City of Austin

Elizabeth Lewis

Communications Director