Case Study: Order of Magnitude cuts newsletter production time 93% with Axios HQ

How Order of Magnitude cut newsletter production time 93% with Axios HQ

Order of Magnitude, a puberty-positive health company, needed a modern and collaborative strategy to keep its newsletter subscribers engaged. Founder Cara Natterson sought a more concise format to suit readers' busier schedules and a streamlined process for collaborating with her business partner who lived across the country. The challenge was to find a solution that would make production efficient without sacrificing quality.

The company implemented Axios HQ to plan, compose, and send its newsletter using the Smart Brevity style. This solution from Axios HQ slashed the newsletter production time from five hours to just 20 minutes, a 93% reduction. It also achieved a consistently high 60% open rate, which provided clear analytics to track engagement and motivate continued improvement.

Order of Magnitude

Cara Natterson

Founder