Case Study: Husch Blackwell Strategies keeps clients connected to legislative updates with Axios HQ

How Husch Blackwell Strategies keeps clients across the nation connected to fast-changing legislative news

Husch Blackwell Strategies, a government affairs firm, needed a simplified solution for sending timely legislative updates to its clients and internal staff. Their previous platforms were not user-friendly and caused inefficiencies. They required a tool from vendor Axios HQ that was branded to maintain their uniform identity and targeted to manage different audiences.

The solution implemented by Axios HQ provided a platform for external and internal communications. The vendor's AI features and audience segmentation tools streamlined content creation and targeting. This resulted in extremely high engagement, with internal open rates surpassing 90% and client open rates reaching 50-70% on the hundreds of updates sent each month.

Husch Blackwell Strategies

Tamara Mohamed

Marketing Communications Advisor