Case Study: Headfirst achieves 90% open rates on vital staff communications with Axios HQ

How Headfirst earns 90% open rates on vital staff communications

Headfirst, an experiential learning and summer camp provider, was struggling with inefficient and inconsistent internal communications across its geographically dispersed teams. Their existing lengthy emails failed to create a cohesive, integrated staff experience. They turned to the Axios HQ platform to find a solution that was both engaging and efficient.

By implementing Axios HQ, Headfirst established a new cadence for vital communications, including a weekly all-staff newsletter. The platform's Smart Brevity writing style guided multiple contributors to unify their voice, drastically reducing editing time. Axios HQ enabled Headfirst to achieve exceptional open rates of nearly 90% on its staff updates, improving transparency, reinforcing company goals, and making team meetings more productive.

Headfirst

Jack Marooney

Manager of Executive Operations