Case Study: GLG achieves 80%+ open rates on social impact newsletters with Axios HQ

How GLG rallies a global workforce around its social impact projects

GLG, a global expert network, faced the challenge of deepening employee participation in its social impact projects across its international regions. They needed an engaging and accessible communications channel to showcase opportunities and stories. GLG partnered with vendor Axios HQ to implement its platform for this purpose.

The solution from Axios HQ was to launch three regional newsletters using its Smart Brevity® format and tool. This streamlined GLG's writing process and allowed for easy customization of content for different audiences. The result was a measurable success, with the newsletters achieving open rates of over 80% and the project winning a Gold MarCom award for social impact communications.

GLG

Jen Field

Head of Social Impact