Case Study: FDRA doubles member engagement with Axios HQ

How FDRA doubled email engagement among 4,000 members

The Footwear Distributors and Retailers of America (FDRA) faced the challenge of communicating more effectively with its 4,000 members. As a small 10-person team, they needed a way to capture the industry’s attention, boost engagement, and demonstrate the value of membership. They sought a collaborative and impactful solution to improve their communication efforts and turned to the vendor Axios HQ for its communication platform.

By adopting Axios HQ and its Smart Brevity format, FDRA empowered its team to create succinct and digestible newsletters and updates. The platform was used to send over 20 distinct communications, including the CEO's signature weekly newsletter. This solution led to a doubling of engagement rates, with open rates reaching double the industry standard, and helped the organization significantly boost its relevancy and value to members.

FDRA

Matt Priest

President and CEO