Case Study: Edelman keeps 6,000 remote employees connected with Axios HQ

How Edelman kept 6,000 remote employees connected

Edelman, a global communications firm, needed a scalable and flexible way to share crucial company, client, and COVID-19 news with its 6,000+ remote employees across 60 international offices. To meet this challenge, they turned to the vendor Axios HQ for a solution using their Smart Brevity newsletter format.

The solution implemented by Axios HQ involved launching more than a dozen targeted newsletters. This provided Edelman with a turn-key tool that promoted a sense of community and offered key data insights, allowing them to alter their internal communications strategy effectively as the pandemic continued. Axios partnered closely with Edelman, sharing strategic insights to ensure each new team could produce highly engaging updates for their distinct audiences.

Edelman

Lisa Kimmel

Chief Executive Officer