Case Study: Domtar modernizes internal communications and boosts engagement with Axios HQ

How Domtar modernized internal communications while navigating M&A activities

Domtar, a 175-year-old manufacturing company, faced significant challenges modernizing its internal communications while navigating mergers, acquisitions, and a CEO transition. Their outdated process with PoliteMail was complex, slowed down servers, and failed to effectively engage their 6,000+ bilingual workforce. They needed a simple and engaging platform to keep all employees informed and connected across more than 20 locations.

The company implemented Axios HQ to create and distribute biweekly corporate and local email digests. This solution from Axios HQ led to a dramatic increase in employee engagement, with open rates for the corporate digest jumping from 12% to over 54%. The platform also proved vital for integration newsletters, achieving over 66% open rates, and allowed for printed PDFs to reach frontline workers without regular intranet access.

Domtar

Courtney St. Onge

Director, Communications