Case Study: Delta keeps 21,000 in-flight staff informed with Axios HQ

How Delta keeps its in-flight staff informed

Delta, a major airline, faced the challenge of effectively consolidating and sharing weekly curated content with its 21,000 in-flight attendants. The information needed to be essential, serving as a one-stop-shop for critical updates, and efficient to read for a global staff that is always on the go. They partnered with vendor Axios HQ to revitalize their "On the Fly" publication using its Smart Brevity solutions.

Axios HQ implemented a streamlined solution that distilled important news into a 2-5 minute read. The vendor's team conducted Smart Brevity training, completed an internal audit, and launched a refreshed version of the publication. The result was an immediately positive reception from flight attendants, who appreciated the clear, digestible format that allowed them to quickly key in on the most relevant information each week.

Delta