Case Study: Cox Enterprises achieves clearer employee communications at scale with Axios HQ

Cox Enterprises keeps 45,000 employees informed with Axios HQ and 69% open rates

Cox Enterprises' communications team faced the challenge of keeping 45,000 employees informed with an inefficient, time-consuming newsletter process. Their all-staff newsletter required an intensive production and sign-off cycle every three weeks. They needed a solution that would support team collaboration, respect employees' time, and create organization-wide situational awareness without contributing to inbox noise.

The company partnered with vendor Axios HQ to redesign their newsletter, implementing its Smart Brevity principle and platform. This solution streamlined their collaborative workflow, saving 1.5 to 2 hours monthly in production time. The resulting newsletter, Inside Cox, achieved a 69% average open rate and received consistent praise from employees for being clear, concise, and respectful of their time.

Cox Enterprises