Case Study: CoolIT Systems boosts employee engagement and alignment with Axios HQ

CoolIT Systems boosts employee comms engagement to 88% open rates with Axios HQ

CoolIT Systems, a global tech company specializing in liquid cooling technology, faced a challenge in keeping its 400-person workforce engaged and informed. Employees wanted more communication from leadership and a clearer understanding of the company's direction. CoolIT needed a solution to create better awareness across its international offices and to power clearer communication for its highly technical information. They turned to the vendor Axios HQ and its platform built on the Smart Brevity methodology.

Axios HQ provided the software and strategic support to implement "The Weekly Pulse," a concise internal newsletter that became the core of CoolIT's communication strategy. This solution drove remarkable results, including an 88% open rate and a 9% click rate on average. The improved communications fostered better cross-department collaboration, grew the company's LinkedIn following by 3,000, and were credited as a key tool for maintaining alignment as the company prepared for rapid growth.

CoolIT Systems