Case Study: Citi turns enterprise communications into a must-read with Axios HQ

Citi turns internal communications into a must-read for 300,000 employees with Axios HQ

Citi, a leading global financial institution, faced a challenge with its internal communications. Its biweekly firmwide newsletter was assembled from disparate intranet stories, resulting in inconsistent style and substance. The process was dictated by a rigid email tool, limiting editorial and design possibilities. To transform this essential communication, Citi partnered with vendor Axios HQ and its Smart Brevity service.

By implementing Axios HQ's platform and methodology, Citi transformed its newsletter into a sophisticated, must-read publication. The solution provided a centralized system for real-time collaboration and a consistent editorial voice. The results were significant, with the newsletter becoming the internal gold standard and essential reading for employees. The impact extended beyond communications, influencing how other teams, including investment bankers and auditors, approach writing for clarity.

Citi