Case Study: bp transforms global communications with Axios HQ Smart Brevity

BP equips 5,725+ employees with Axios HQ Smart Brevity training

BP, a global energy company, faced a significant challenge in effectively communicating across its vast workforce of over 87,000 employees. Executives were overwhelmed by information, and employees needed clearer, more frequent communication about the business and safety. BP needed a proven, succinct, accessible, and scalable solution to transform its communications and partnered with vendor Axios HQ to implement its Smart Brevity method.

Axios HQ developed a comprehensive solution including a strategic daily newsletter called "In The Know" and a tiered Smart Brevity training program. This program culminated in certifying a core group of "Smart Brevity Ninjas" to scale the skills internally. The results were substantial: the newsletter garnered over 48,000 subscribers, nearly 6,000 employees were trained in the method, and 30-40 Ninjas were actively expanding the program. Axios HQ's solution successfully drove clearer, more effective communication across the organization.

BP