Case Study: Bechtel boosts global workforce alignment and engagement with Axios HQ

Bechtel boosts newsletter open rates 18% with Axios HQ

Bechtel, a global engineering, procurement, construction, and project management company, faced the challenge of connecting its large, dispersed workforce across 33 countries. They needed a better way to share complex project work at scale, keep colleagues aligned and informed, and reinforce company culture through communication. To address this, they partnered with vendor Axios HQ to reimagine their all-staff newsletter.

Working with Axios HQ and utilizing its Smart Brevity storytelling method, Bechtel created The Bechtel Brief. This solution provided timely, accessible context in a consistent company voice, leading to a significant measurable impact. Open rates for the newsletter increased by more than 18%, now averaging around 80% week over week, and the publication became a key source for fostering pride and shared understanding across the global organization.

Bechtel