Case Study: Association of Washington Business grows membership and engagement with Axios HQ

Association of Washington Business drives 50+ newsletter self-signups with Axios HQ

The Association of Washington Business (AWB) faced the challenge of needing a less time-intensive and more engaging way to connect with its members. Their previous newsletter process was grueling, involving multiple disconnected systems that took an entire day to produce a single communication. AWB needed a solution from their vendor, Axios HQ, that was easy to use, collaborative, and could deliver information in a clean, modern format for its busy audience.

By implementing the Axios HQ platform, AWB streamlined its production process and adopted the Smart Brevity writing style. The solution enabled collaboration and saved significant time, with one team member freed from a full day's work. This resulted in measurable impacts, including over 50 new self-signups for one newsletter, consistently high open rates of 50-60% for another, and strong member feedback that the communications were relevant and valuable.

Association of Washington Business