Case Study: OFI Group achieves a stronger, more scalable brand with Axiom

OFI Group boosts engagement, retention and recruitment with Axiom

OFI Group, a specialist provider of electrical engineering, design, and construction services, found that its existing brand no longer represented its capabilities or future aspirations after a large project win catapulted it into a new market tier. To support its growth, attract new staff, and build internal culture, OFI required a more professional and scalable brand presence and partnered with Axiom for a brand realignment and refresh.

Axiom developed a new brand strategy for OFI Group, which included shortening the name from Overflow Industrial and modernizing the logo to maintain equity while improving legibility. They created a new tagline, "Powering Innovation," and rolled out the refreshed brand across all print, digital, and signage collateral. The investment resulted in an improved market position and an unexpected, significant return in the form of enhanced employee engagement, retention, and recruitment.

OFI Group