Case Study: Locus Development Group achieves strong buyer demand with Axiom's Norfolk Residences property branding and marketing

Locus Development Group launches 7-home Norfolk Residences with Axiom

Locus Development Group, a property developer, tasked Axiom with creating the brand and property marketing for its Norfolk Residences, a limited collection of seven luxury homes in Cottesloe. The challenge was to position this small infill project and create a compelling brand that would drive engagement and convey its unique offering of sophisticated coastal living to a targeted audience.

Axiom developed the Norfolk brand name and its identity of bespoke, coastal luxury. The solution included a launch campaign with site hoardings, a project website, and targeted digital advertising on realestate.com.au and social media for lead generation. This strategy generated significant genuine buyer demand and drove qualified enquiries to the sales agent through the website.

Locus Development Group