Case Study: Lazer Safe refreshes its global brand and digital presence with Axiom

Lazer Safe strengthens global brand reach after 15 years with Axiom

Lazer Safe, a global leader in industrial safety systems, faced the challenge of refreshing its brand to reflect its acquisition by Halma and to reinforce its position as a large, global business for international clients. The company partnered with Axiom for a brand refresh and digital transformation service to update its visual and verbal identity, which had remained largely unchanged since 2016.

Axiom refined Lazer Safe's brand platform by updating its visual elements, including a new typeface and graphic pattern, and crafting a new brand narrative. The solution also included high-fidelity 3D modeling and motion graphics. The refined brand was launched successfully at the EuroBLECH exhibition and was exceptionally well-received. Axiom is now delivering a comprehensive new website, with the overall strategy cementing Lazer Safe's market-leading position and supporting its growth, as over 99% of its business is conducted outside of Australia.

Lazer Safe