Case Study: ISS Facility Services builds a happier, healthier mine site community with Axiom

ISS Facility Services supports 17,000 staff with Axiom's Balance Lifestyle Program

ISS Facility Services, a leader in workplace and facility services, sought to differentiate its offering in the competitive remote mine site sector. They created the Balance Lifestyle Program to improve resident health and wellbeing but needed a complementary brand identity. They engaged vendor Axiom to develop this new brand.

Axiom developed a visual identity centered on a universal "smile" graphic to represent the program's promise that a balanced life equals a happy life. They created a friendly, approachable brand mark and a flexible toolkit of collateral tailored for individual mine sites. The vendor's solution provided ISS with a robust and relatable brand to support the behavioral change program.

ISS Facility Services