Case Study: Hames Sharley achieves a bold brand realignment with Axiom

Hames Sharley raises its profile and wins JV opportunities with Axiom

Hames Sharley, a leading national design practice, faced a challenge as its brand was outdated and no longer aligned with its vision of being a globally respected, design-focused firm. This disconnect was failing to resonate with a younger, more design-conscious client base. The vendor, Axiom, was tasked with a rebranding and realignment initiative to define a new positioning statement and differentiate the 35+ year old practice from its competitors.

Axiom developed a new brand platform built around the positioning statement, "Our culture is built upon the creation and sharing of ideas." This included a bold new wordmark, a vibrant color palette, and a supporting tagline and icon to highlight their commitment to "creating design value." The results were highly positive; the revitalized brand was well-received and helped attract and retain talent. It significantly raised the firm's national and international profile, leading to joint venture opportunities with highly regarded international firms.

Hames Sharley