Case Study: Groundbreaking Mining Solutions achieves a stronger brand presence with Axiom

Groundbreaking Mining Solutions grows new offshore markets with Axiom

Groundbreaking Mining Solutions (GMS), a provider of drill and blast rig solutions to the mining industry, required a more professional brand presence to support its next stage of growth. The company partnered with Axiom for a rebranding initiative to better reflect the organization and its expanding operations.

Axiom conducted a comprehensive brand audit and developed a new strategy, which included simplifying the company name to GMS and creating a bold new visual identity. Following the rebrand, GMS secured new contracts with top-tier miners, attracted more quality staff, and significantly grew its operations, successfully expanding into new offshore markets.

Groundbreaking Mining Solutions