Case Study: Fremantle Prison enhances visitor interpretation with Axiom signage

Fremantle Prison wins award for best interpretation with Axiom

Fremantle Prison faced the challenge of enhancing visitor engagement and storytelling through signage in preparation for a potential World Heritage nomination. The historical site needed a more thematic approach to its interpretive and wayfinding signage. The vendor, Axiom, was engaged to develop a comprehensive signage strategy to address this.

Axiom implemented a signage strategy guided by minimal physical impact and the Burra Charter principles, creating a unified style manual and reversible installations. The result was a significantly enriched visitor experience and industry recognition, including a Western Australian Heritage Council Award for outstanding interpretation. Axiom's work set a new benchmark for heritage interpretation in the region.

Fremantle Prison