Case Study: For Blue strengthens its global brand and digital presence with Axiom

For Blue builds a stronger global brand with Axiom

The customer, For Blue, is the leading ocean incubator in Southeast Asia. They approached the vendor, Axiom, for a brand refresh and website design to build their global profile and create a stronger digital presence that would resonate with innovators, investors, and industry leaders. Their challenge included the need for multi-lingual capabilities and a scalable digital ecosystem for their events.

Axiom responded by refreshing For Blue's brand identity with a new color palette and coral-patterned imagery reflective of their ecosystem. The vendor designed a new website and suite of microsites, which served as a natural evolution of the brand. The result was that the new digital platform successfully attracted the attention of their target international audience.

For Blue