Case Study: Bartram Mews achieves a sold-out estate launch with Axiom

Bartram Mews sells out all lots in 2 years with Axiom

Bartram Mews, a residential estate development in Western Australia, faced the challenge of launching in a soft and highly competitive real estate market. They needed to create significant cut-through to be noticed and attract buyers. The vendor, Axiom, was tasked with providing branding and marketing services to address this challenge.

Axiom developed the estate's name and a sophisticated, authentic brand identity to appeal to the target audience. Their comprehensive campaign included online and offline initiatives, from a website and social media advertising to print campaigns and community events. The results were exceptional, with over 50% of the first stage selling out within just four weeks. All lots in the estate were sold within two years of launch, a sensational result attributed to the work of Axiom.

Bartram Mews