Case Study: Aveling achieves a more confident brand presence with Axiom

Aveling refreshes brand after 2009 with Axiom

Aveling, an established training provider in Western Australia, faced a challenge as its brand had not been refreshed since 2009 and was inconsistently applied, no longer reflecting the organization's capabilities or aspirations. Axiom worked with them to refine their brand strategy.

Axiom created a new positioning statement, "Achieve More™," and refreshed the brand identity with a refined logotype and a more vibrant color palette. This solution projected a more confident and professional market perception, better distinguished Aveling from competitors, and cemented its outstanding reputation, empowering both clients and the organization itself to Achieve More™.

Aveling