Case Study: AIME launches a compelling new training brand with Axiom

AIME launches new brand in Q1 2020 with Axiom

The customer, AIME, a training facility in Perth, Australia, approached vendor Axiom Design Partners for assistance with branding and launching their new operation. Their challenge was to create a brand that would appeal to both local and international students while also being relevant to businesses in related industries.

Axiom developed a comprehensive brand strategy, defining AIME's core values and creating a new logo and tagline, "It’s your career – aim high." The solution included a contemporary visual identity with bold graphics and an abstracted Australia symbol to build credibility and geographic recognition. The new brand was successfully launched in early 2020 and was immediately well-received, already generating increased interest and inquiries from both local and international markets.

AIME