Case Study: Parachute Home achieves 100% event observability with Axiom

Axiom lets Parachute Home harness 100% of events

Parachute Home, a lifestyle brand selling home goods online, faced a challenge with their previous monitoring tools, which used data sampling and limited their event analysis to only 1-10% of their total data. This meant costly problems like page errors and customer drop-offs could go undetected, and opportunities for improvement were missed due to an incomplete view of user behavior.

By implementing Axiom, Parachute Home gained the ability to ingest and analyze 100% of their event data. Axiom's performance and pricing allowed engineers to identify previously hidden problems, provide complete data to marketing teams to inspire new ideas, and conduct turnkey A/B testing. This shift to full data observability helped the company both spot issues that were harming sales and create new opportunities to better delight their customers.

Parachute

Kelvin Rodriguez

Engineering Manager