Case Study: Kelvingrove Art Gallery and Museum boosts visitor engagement with Axiell collections data

Kelvingrove Art Gallery and Museum boosts mobile engagement with Axiell, averaging 1,368 scans per month

The Kelvingrove Art Gallery and Museum sought to enhance visitor engagement by providing more in-depth information about its artworks beyond the limitations of physical labels. To address this challenge, the institution partnered with vendor Axiell and utilized its Mimsy XG collections management system and MWeb web publishing tool to make its collections data accessible for a new digital initiative.

Axiell's solution provided the foundational data that powered the Smartify image recognition app. This allowed visitors to scan artworks with their smartphones to instantly receive information pulled directly from the Axiell database. The project proved successful, achieving an average of 1,368 scans per month and effectively engaging a younger, mobile-focused audience while providing deeper stories behind the paintings.

Kelvingrove Art Gallery and Museum