Case Study: Albright-Knox Art Gallery boosts online artwork visits with Axiell

Albright-Knox Art Gallery increases artwork page visits by 326% with Axiell

The Albright-Knox Art Gallery, a renowned modern and contemporary art museum, needed to extend its physical experience online with a more engaging and navigable website and collection search tool. Their previous tool only supported basic keyword searches and could not retrieve the full scope of information and digital assets. To address this challenge, they partnered with vendor Axiell and utilized their Mimsy XG collections management system as a core component of the project.

Axiell's solution involved building a new website with a search tool that pulls artwork data directly from Mimsy XG and images from a digital asset management system. This created a seamless, high-resolution online experience. The results were a massive success, with Axiell's implementation leading to a 326% increase in visitors to artwork pages and a 136% rise in visits to the collection landing page within six months of launch. Visitor engagement also increased, with people staying on pages 29% longer.

Albright-Knox Art Gallery