Case Study: Groupe Nordik boosts holiday sales with Axial A/B testing

Groupe Nordik boosts holiday sales with Axial as more than 50% of seasonal revenue happens before Christmas

Groupe Nordik, the operator of North America's largest spa, faced the challenge of optimizing its e-commerce platforms during the short but critical holiday sales period. Their objectives were to conduct numerous A/B tests to improve conversion rates and average basket size, drive more visitors to their purchase platforms, and adapt these tests for three different Canadian markets in two languages. They enlisted the vendor Axial to implement this optimization program.

Axial implemented a comprehensive A/B testing solution for Groupe Nordik's websites, utilizing various test types including multivariate and bandit tests. This began as a seasonal initiative but expanded into a year-round optimization culture for all of the client's platforms. The work by Axial enabled Groupe Nordik to gather crucial insights and deploy optimized versions for the final days before Christmas, when over 50% of their seasonal gift card and package sales occur, ensuring significant revenue potential was maximized.

Groupe Nordik