Axia Public Relations
95 Case Studies
A Axia Public Relations Case Study
Axia Public Relations was hired by Voice Today (now Angela's Voice), a non-profit supporting victims of child sexual abuse. The organization faced the challenge of breaking the public stigma around this difficult topic and raising national awareness for its services amidst significant media noise.
Axia implemented a media relations campaign, newsjacking the high-profile Sandusky trial to position the client's founder as an expert. This strategy secured immediate interviews with major national outlets like CNN Headline News and Tru TV. The results were instantaneous, generating a flood of viewer responses, additional interview requests, and help-seeking calls from survivors. The coverage reached over 300,000 people, providing Voice Today with a national platform that Axia made possible.