Case Study: Tax Defense Network builds brand credibility and boosts sales with Axia Public Relations

Tax Defense Network boosts credibility with Axia Public Relations' 3-month PR campaign

Tax Defense Network, a tax resolution service, hired Axia Public Relations to generate publicity for its services leading up to Tax Day. Their challenge was to build the company's brand and credibility as a national expert on tax debt issues.

Axia Public Relations implemented a campaign that included MediaMaster spokesperson training and leveraged its NewsBureau package. This strategy successfully positioned Tax Defense Network as an expert, securing earned media coverage in major outlets like The Associated Press, The Wall Street Journal, and national TV. The coverage significantly boosted the company's sales and provided crucial credibility, which is now used to attract new customers.

Tax Defense Network