Case Study: Sunrise Emergency & Family Dental Care restores 108 patients’ smiles with Axia Public Relations

Sunrise Emergency & Family Dental Care serves 108 patients and donates $63,125 with Axia Public Relations

The customer, Sunrise Emergency & Family Dental Care, aimed to provide free dental care to 100 patients in its community but needed to build awareness among its target audience of low-income working adults. They engaged vendor Axia Public Relations for its media relations services to publicize their second annual Smiles for Miles event and reach their goal.

Axia Public Relations implemented a targeted media strategy that included calendar submissions, public service announcements, and media training for the client's dentists. This effort secured 19 local news stories. As a result, the event exceeded its goals by treating 108 patients and donating over $63,000 worth of free care to the Jacksonville community.

Sunrise Emergency & Family Dental Care