Case Study: SMART Financial achieves national media exposure and community goodwill with Axia Public Relations

Smart Financial spreads a hero story to 100+ CNN affiliates with Axia Public Relations

The customer, Smart Financial, faced the challenge of sharing an employee's heroic story to positively influence public perception of the pawn industry. They partnered with the vendor, Axia Public Relations, which utilized its media relations service to launch a campaign to get the story heard.

Axia Public Relations implemented a solution by pitching the story to media outlets across the country. This effort resulted in the story being picked up by over 100 CNN affiliates, reaching millions of people and earning 58,000 social media interactions. The campaign successfully grew into a national tale of heroism and the employee was recognized by the American Red Cross.

Smart Financial