Case Study: Idea Integration achieves media visibility for cybersecurity and IT expertise with Axia Public Relations

Idea Integration earns decade of media coverage with Axia Public Relations

The customer, Idea Integration (now Astadia), an IT consulting firm, sought to promote its high-tech projects and cybersecurity programs for its high-profile clients. To address this challenge, they engaged the vendor, Axia Public Relations, for a media relations service.

Axia Public Relations developed newsworthy pitches and story ideas, leveraging the client's experts as thought leaders and their portfolio of successful case studies. The solution resulted in the client's experts being regularly quoted and featured as experts in target industry trade media, with earned coverage in outlets like CIO Magazine. Eventually, the client sold its Idea Integration business unit for a premium price.

Idea Integration (now Astadia)