Case Study: Garage Living achieves national visibility for home improvement with Axia Public Relations

Garage Living earns 200+ media placements in 24 months with Axia Public Relations

Garage Living, a premium garage renovation franchise, faced the challenge of having the garage overlooked in home design conversations and lacked national visibility. They partnered with vendor Axia Public Relations to reposition the garage as a valuable living space and elevate their brand recognition through an earned media campaign.

Axia Public Relations implemented a strategic earned media strategy that included national media outreach, executive visibility, and a signature campaign tied to Garage Improvement Month. This solution secured over 200 media placements and 27.5 million impressions, resulting in increased franchisee inquiries and successfully repositioning the garage as a critical home improvement zone.

Garage Living