Case Study: Dave & Buster’s boosts sales and reactivates customers with Axia Public Relations

Dave & Buster’s reaches 1.5 million consumers in 90 days with Axia Public Relations

The customer, Dave & Buster's, faced the challenge of reactivating its customer base and generating new attention for its established locations. To address this, the entertainment and dining company engaged the vendor, Axia Public Relations, for public relations and local store marketing services.

Axia Public Relations developed and activated a comprehensive strategy that included local store marketing, public relations, social media, and event solutions. The results included significant earned media coverage, TV appearances, and the generation of new revenue. Notably, Axia provided valuable competitive intelligence that the client's CMO stated was worth the investment alone. For a subsequent grand opening in Panama City Beach, Axia's campaign reached 1.5 million consumers, secured 41 stories, and helped achieve the second-highest opening-day sales record in the company's 31-year history.

Dave & Buster’s